Home Staging is a word that today is synonymous with getting your house ready to sell. It’s a buzz word we hear all the time. So I decided to ask my friend Naomi Harel of Invision Design Partners to share with me some of her thoughts on the topic.
Home Staging is the art of preparing a home for sale by maximizing its appeal to the broadest range of potential buyers and creating immediate interest for purchase.
Wow, that’s saying it pretty concisely!
As most people naturally strive to personalize their homes with meaningful decorations, artifacts and specific aesthetic tastes or styles, Home Staging on the other hand, aims at creating an impersonalized space that would make it possible for others to imagine themselves living there and making it their own.
Some of the actions necessary for achieving this goal include painting with neutral colors and de-cluttering living spaces or simply put, removing junk!. Usually, the owner’s own furniture and accessories are rearranged for greater advantage and impact. On occasion, however, these types of items are brought in on a temporary basis to maximize the marketability of the home.
A home seller would greatly benefit from accepting that they must “let go” of their own personal taste in interior decoration in return for the creation of a neutral, warm and welcoming interior style that appeals to others. A practice that could bring a higher sales price and a speedy sale of the property.
The best strategy for achieving this goal may be to hire the services of an interior decorator who has an unbiased “eye” to see the living spaces as they will appear to potential buyers. For additional information on Home Staging go to Home Staging Tips.
What do you think about Home Staging and how do you handle it as an agent?