Is News Print passé?

Last week, I decided to hold two of my listings open on the weekend, usually on Sunday. I made a mental note to write up the Open House ads for them on Thursday. Well, Thursday came and I was crazy busy from the beginning of the day on and at 5pm when I was showing customers through my new listing, I suddenly realized I had not done the Open House ads and I had just missed the deadline!

At first, I was bummed because I had things in place for holding the two houses open and now I did not have an ad coming out in the Saturday Open House section of the newspaper. This has been the vehicle that the public and real estate agents have relied on for promoting and finding Open Houses in Rochester, New York.

But I decided to hold them open anyways, with just the internet postings and Open House signs. Wow! To my amazement, we had 7-8 groups through each house and possibility buyers for both of them.

Can we finally eliminate our need to pay for costly newspaper advertising and rely on the internet for exposing our listings to the public? Maybe the time has come! This REALTOR, who you may be following as @RochesterREguy, is leaning in this direction.

Let me know where you find the Open Houses to see or if you are an agent, are you moving in this direction too!